Grocery market in Latvia

The Latvian Grocery eCommerce market is predicted to reach US$122.3 million by 2023 and accounts for 5.4% of the total eCommerce market in Latvia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$190.9 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Beverages market in Latvia

The Latvian Beverages eCommerce market is predicted to reach US$56.2 million by 2023 and accounts for 45.9% of the Grocery eCommerce market in Latvia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.9%, resulting in a projected market volume of US$101.3 million by 2027. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.

eCommerce revenue development in the Beverages market in Latvia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Beverages market in Latvia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 81.5 84.5 9.4 38.7 14.7 5.4 92.1 42.9
AOV (in US$) 99.8 15.5 99.4 93.9 47.8 83.6 62.2 89.0
CVR (in %) 81.5 84.5 9.4 38.7 14.7 5.4 92.1 42.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Beverages market in Latvia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Latvian Beverages retail market, the online share is 1.3% and will increase by an average of 15.3% to 2.2% by 2027.

eCommerce online share of the total Beverages market in Latvia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 86.4% 5.6% 90.5% 24.2% 18.5% 62.8% 56.9% 46.7%

Market definition

Definition of the Beverages market within the Grocery market

Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Alcoholic beverages (e.g. wines, liquors, beers)
  • Non-alcoholic beverages (e.g. water, juices, coffee)

Out-of-scope

  • Restaurant or bar pick-up
  • Nutritional drinks (e.g. meal replacement shakes, protein shakes)