Electronics & Media market in Latvia

The Latvian Electronics & Media eCommerce market is predicted to reach US$264.1 million by 2023 and accounts for 30.2% of the total eCommerce market in Latvia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.4%, resulting in a projected market volume of US$378.0 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Electronics & Media market in Latvia

The Latvian Electronics & Media eCommerce market is predicted to reach US$264.1 million by 2023 and accounts for 30.2% of the total eCommerce market in Latvia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.4%, resulting in a projected market volume of US$378.0 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

eCommerce revenue development in the Electronics & Media market in Latvia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV (in US$) 80.1 94.8 23.7 62.9 17.2 61.6 21.6 62.7
CVR (in %) 73.9 85.6 45.8 97.0 80.8 9.7 81.5 95.2
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Electronics & Media market

Market definition: Electronics & Media The category Electronics & Media covers the sale via a digital channel of physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games), consumer electronics (e.g. TVs, DVD players) and communication devices (e.g. desktop computers, laptops, smartphones, tablets). Online stores dedicated to digital media are not considered. Please note: Digital media marginally contributes to market volume due to online stores selling physical goods mainly and digital media besides (i.e. the digital media share of the total eCommerce net sales is less than 50 percent). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Physical media (e.g. books, DVDs, CDs, Blu-ray discs, computer/console games)
  • Consumer electronics (e.g. TVs, DVD players)
  • Communication devices (e.g. desktop computers, laptops, smartphones, tablets)

Out-of-scope

  • Digital media, when main focus (e.g. video-on-demand, music downloads, eBooks)
  • Mobile contracts and tariffs
  • Home appliances (e.g. coffee maker, washing machine)

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