Electronics market in Latvia

The Latvian Electronics eCommerce market is predicted to reach US$475.3 million by 2023 and accounts for 21.0% of the total eCommerce market in Latvia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.7%, resulting in a projected market volume of US$528.0 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Tablets market in Latvia

The Latvian Tablets eCommerce market is predicted to reach US$13.3 million by 2023 and accounts for 17.9% of the Computing eCommerce market in Latvia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.2%, resulting in a projected market volume of US$14.5 million by 2027. The Tablets eCommerce market is a sub-market of the Computing market. Further categories within the Computing market are: Desktop PCs, Monitors, Notebooks & Laptops, and Other Computing.

eCommerce revenue development in the Tablets market in Latvia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Tablets market in Latvia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 99.8 41.1 81.4 26.1 25.6 95.8 49.4 89.7
AOV (in US$) 59.5 7.5 47.8 45.3 87.4 16.8 2.6 22.0
CVR (in %) 99.8 41.1 81.4 26.1 25.6 95.8 49.4 89.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Tablets market in Latvia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Latvian Tablets retail market, the online share is 43.6% and will decrease by an average of 21.3% to 16.7% by 2027.

eCommerce online share of the total Tablets market in Latvia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 61.6% 77.8% 17.6% 74.8% 82.6% 5.5% 58.2% 74.7%

Market definition

Definition of the Tablets market within the Electronics market

Market definition: Electronics > Consumer Electronics > Computing > Tablets The category Tablets includes the online trade of tablets (e.g. ipad, samsung galaxy tab, lg optimus pad), kids' tablets, gaming tablets, and more. This category does not cover 2-in-1 convertible tablets and tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tablets (e.g. iPad, Samsung Galaxy Tab, LG Optimus Pad)
  • Kids' tablets
  • Gaming tablets
  • eBook readers

Out-of-scope

  • 2-in-1 convertible tablets
  • Tablet accessories (e.g. cases, screen protectors, stylus pens, keyboards, chargers, docking stations)

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