Furniture & Appliances market in Morocco

The Moroccan Furniture & Appliances eCommerce market is predicted to reach US$190.9 million by 2023 and accounts for 10.1% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.7%, resulting in a projected market volume of US$318.6 million by 2027. Within the Furniture & Appliances market ecommerceDB considers the following two sub-markets: Furniture & Homeware and Household Appliances.

Market development

eCommerce revenue development in the Bedroom Furniture market in Morocco

The Moroccan Bedroom Furniture eCommerce market is predicted to reach US$25.6 million by 2023 and accounts for 20.6% of the Furniture & Homeware eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%, resulting in a projected market volume of US$39.5 million by 2027. The Bedroom Furniture eCommerce market is a sub-market of the Furniture & Homeware market. Further categories within the Furniture & Homeware market are: Floor Covering, Kitchen Furniture, Lamps & Lighting, Living-Room & Dining-Room Furniture, Other Furniture, and Plastic & Other Furniture.

eCommerce revenue development in the Bedroom Furniture market in Morocco

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Bedroom Furniture market within the Furniture & Appliances market

Market definition: Furniture & Appliances > Furniture & Homeware > Bedroom Furniture The category Bedroom Furniture includes the online sale of furniture objects primarily made of wood and used in bedrooms, including beds and mattresses of different shapes and sizes, wardrobes and closets, nightstands, and dressers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beds and mattresses
  • Closets, nightstands, and dressers

Out-of-scope

  • Consumer electronics (e.g., TV sets)
  • Lamps and lighting
  • Textiles (e.g., covers, curtains) and rugs

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