Furniture & Homeware market in Morocco
The Moroccan Furniture & Homeware eCommerce market is predicted to reach US$72.5 million by 2024 and accounts for 11.4% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.5%, resulting in a projected market volume of US$89.9 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Kitchen & Bath market in Morocco
The Moroccan Kitchen & Bath eCommerce market is predicted to reach US$10.1 million by 2024 and accounts for 21.8% of the Furniture eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.6%, resulting in a projected market volume of US$14.1 million by 2028. The Kitchen & Bath eCommerce market is a sub-market of the Furniture market. Further categories within the Furniture market are: Home & Living, Home Office & Workplace Furniture, Other Furniture, and Outdoor Furniture.
eCommerce revenue development in the Kitchen & Bath market in Morocco
eCommerce revenue growth in the Kitchen & Bath market in Morocco
Net eCommerce revenue split by sub-category
2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
Growth (in %) | 75.0 | 64.7 | 12.4 | 45.3 | 99.8 | 85.8 | 4.8 | 55.4 | ||||
as of Furniture (in %) | 41.1 | 41.2 | 41.5 | 40.6 | 40.2 | 39.6 | 39.3 | 38.9 | 38.4 | 38.0 | 37.6 | 37.2 |
Market definition
Definition of the Kitchen & Bath market within the Furniture & Homeware market
Market definition: Furniture & Homeware > Furniture > Kitchen & Bath The category Kitchen & Bath includes the online trade of kitchen furniture (e.g. kitchen cabinets, kitchen racks) and bathroom furniture (e.g. bathroom cabinets, bathroom storage). This category does not cover customized built-in kitchens and unmovable objects (e.g. sinks, bath tubs, faucets). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Kitchen furniture (e.g. kitchen cabinets, kitchen racks)
- Bathroom furniture (e.g. bathroom cabinets, bathroom storage)
Out-of-scope
- Customized built-in kitchens
- Unmovable objects (e.g. sinks, bath tubs, faucets)
Market comparison
The Moroccan Kitchen & Bath market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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