Care Products market in Morocco

The Moroccan Care Products eCommerce market is predicted to reach US$57.7 million by 2023 and accounts for 8.7% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$74.5 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Handkerchiefs market in Morocco

The Moroccan Handkerchiefs eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 14.9% of the Hygiene eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.2%, resulting in a projected market volume of US$0.5 million by 2027. The Handkerchiefs eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Other Hygiene, and Toilet Paper.

eCommerce revenue development in the Handkerchiefs market in Morocco

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Handkerchiefs market in Morocco

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 10.8 28.3 53.9 59.7 47.4 8.1 39.0 69.9
AOV (in US$) 0.9 0.1 0.7 0.7 0.9 0.0 0.3 0.4
CVR (in %) 69.8 61.8 67.9 16.1 82.4 83.9 73.2 78.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Handkerchiefs market in Morocco

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Moroccan Handkerchiefs retail market, the online share is 14.4% and will increase by an average of 17.9% to 27.8% by 2027.

eCommerce online share of the total Handkerchiefs market in Morocco

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 43.8% 3.4% 46.2% 16.8% 82.0% 53.2% 34.9% 71.3%

Market definition

Definition of the Handkerchiefs market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Handkerchiefs The category Handkerchiefs includes the online trade of handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs). This category does not cover cotton handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs)

Out-of-scope

  • Cotton Handkerchiefs