Food & Personal Care market in Morocco

The Moroccan Food & Personal Care eCommerce market is predicted to reach US$182.9 million by 2023 and accounts for 9.7% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.9%, resulting in a projected market volume of US$297.2 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Prestige Skin Care market in Morocco

The Moroccan Prestige Skin Care eCommerce market is predicted to reach US$1.8 million by 2023 and accounts for 13.4% of the Skin Care eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.2%, resulting in a projected market volume of US$2.8 million by 2027. The Prestige Skin Care eCommerce market is a sub-market of the Skin Care market. Further categories within the Skin Care market are: Body, Face (Skin Care), and Sun Protection.

eCommerce revenue development in the Prestige Skin Care market in Morocco

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

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