DIY market in Morocco

Market development

eCommerce revenue development in the Tools & Construction Supplies market in Morocco

The Moroccan Tools & Construction Supplies eCommerce market is predicted to reach US$31.4 million by 2024 and accounts for 53.1% of the DIY eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.3%, resulting in a projected market volume of US$38.6 million by 2028. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.

eCommerce revenue development in the Tools & Construction Supplies market in Morocco

in million US$

eCommerce revenue growth in the Tools & Construction Supplies market in Morocco

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)27.480.631.56.878.041.529.156.6

Online share

eCommerce online share of the total Tools & Construction Supplies market in Morocco

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Moroccan Tools & Construction Supplies retail market, the online share is 6.3% and will increase by an average of 17.5% to 12.0% by 2028.

eCommerce online share of the total Tools & Construction Supplies market in Morocco

in %
20202021202220232024202520262027
Online share (in %)25.3%38.1%62.6%41.4%3.8%59.6%19.9%56.8%

Top stores

Top five Tools & Construction Supplies online stores in Morocco by net sales 2023

With sales in the Moroccan Tools & Construction Supplies market, shein.com generated a revenue of US$1.6 million in 2023, which means it is the leading online store in this market. The Tools & Construction Supplies ranking of Morocco is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Tools & Construction Supplies market in Morocco in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Tools & Construction Supplies market within the DIY market

Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tools (e.g. drills, hammers, saws, screwdrivers)
  • Hardware (e.g. nails, screws, bolts, nuts)
  • Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
  • Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
  • House protection

Out-of-scope

  • Stationery, crafts and art supplies
  • Construction services