Fashion market in Morocco
The Moroccan Fashion eCommerce market is predicted to reach US$121.4 million by 2024 and accounts for 19.2% of the total eCommerce market in Morocco. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.2%, resulting in a projected market volume of US$120.5 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Wallets & Purses market in Morocco
The Moroccan Wallets & Purses eCommerce market is predicted to reach US$0.7 million by 2024 and accounts for 17.9% of the Fashion Accessories eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.3%, resulting in a projected market volume of US$0.8 million by 2028. The Wallets & Purses eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Belts, Headwear, Other Accessories, Scarves & Shawls, and Sunglasses.
eCommerce revenue development in the Wallets & Purses market in Morocco
eCommerce revenue growth in the Wallets & Purses market in Morocco
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 28.5 | 62.9 | 29.4 | 99.0 | 6.6 | 58.1 | 41.4 | 47.7 |
Market definition
Definition of the Wallets & Purses market within the Fashion market
Market definition: Fashion > Bags & Accessories > Fashion Accessories > Wallets & Purses The category Wallets & Purses includes the online trade of wallets (e.g. bifold wallets, money clips, cardholders), purses (e.g. coin purses) and wristlets. This category does not cover clutches and small bags. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Wallets (e.g. bifold wallets, money clips, cardholders)
- Purses (e.g. coin purses)
- Wristlets
Out-of-scope
- Clutches
- Small bags
Market comparison
The Moroccan Wallets & Purses market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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