Grocery market in Morocco

Market development

eCommerce revenue development in the Wine market in Morocco

The Moroccan Wine eCommerce market is predicted to reach US$3.8 million by 2024 and accounts for 42.9% of the Wine & Liquors eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.5%, resulting in a projected market volume of US$5.9 million by 2028. The Wine eCommerce market is a sub-market of the Wine & Liquors market. Further categories within the Wine & Liquors market are: Liquors.

eCommerce revenue development in the Wine market in Morocco

in million US$

eCommerce revenue growth in the Wine market in Morocco

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)63.391.69.096.270.688.020.773.7

Online share

eCommerce online share of the total Wine market in Morocco

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Moroccan Wine retail market, the online share is 0.3% and will increase by an average of 38.3% to 0.9% by 2028.

eCommerce online share of the total Wine market in Morocco

in %
20202021202220232024202520262027
Online share (in %)71.6%51.6%33.7%62.6%79.0%37.9%47.5%96.3%

Market definition

Definition of the Wine market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors > Wine The category Wine includes the online trade of wine (e.g. red wine, white wine, rosé wine). This category does not cover sparkling wine and champagne and port wine. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine (e.g. red wine, white wine, rosé wine)

Out-of-scope

  • Sparkling wine and champagne
  • Port wine