Fashion market in Montenegro

Market development

eCommerce revenue development in the Apparel market in Montenegro

The Montenegrin Apparel eCommerce market is predicted to reach US$11.5 million by 2024 and accounts for 60.2% of the Fashion eCommerce market in Montenegro. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.1%, resulting in a projected market volume of US$11.0 million by 2028. The Apparel eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Bags & Accessories, and Footwear.

eCommerce revenue development in the Apparel market in Montenegro

in million US$

eCommerce revenue growth in the Apparel market in Montenegro

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)19.080.585.765.154.45.98.295.4

Online share

eCommerce online share of the total Apparel market in Montenegro

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Montenegrin Apparel retail market, the online share is 12.7% and will increase by an average of 11.4% to 19.6% by 2028.

eCommerce online share of the total Apparel market in Montenegro

in %
20202021202220232024202520262027
Online share (in %)6.3%64.7%87.2%76.9%34.6%66.7%16.8%33.4%

Market definition

Definition of the Apparel market within the Fashion market

Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Outerwear (e.g. jackets, coats)
  • Tops (e.g. t-shirts, sweaters, blouses)
  • Bottoms (e.g. pants, shorts, skirts)
  • Undergarments (e.g. underwear, socks)
  • Activewear (e.g. joggers, tights, tricots)

Out-of-scope

  • Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
  • Footwear
  • Fashion accessories (e.g. gloves, hats, scarves)