Grocery market in Montenegro

Market development

eCommerce revenue development in the Beers market in Montenegro

The Montenegrin Beers eCommerce market is predicted to reach US$0.5 million by 2024 and accounts for 23.4% of the Alcoholic Beverages eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.8%, resulting in a projected market volume of US$1.1 million by 2028. The Beers eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Other Alcoholic Beverages, and Wine & Liquors.

eCommerce revenue development in the Beers market in Montenegro

in million US$

eCommerce revenue growth in the Beers market in Montenegro

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)90.014.395.975.963.147.283.694.1

Online share

eCommerce online share of the total Beers market in Montenegro

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Montenegrin Beers retail market, the online share is 1.1% and will increase by an average of 40.5% to 4.4% by 2028.

eCommerce online share of the total Beers market in Montenegro

in %
20202021202220232024202520262027
Online share (in %)20.7%5.5%61.5%96.1%94.9%71.7%92.5%18.4%

Market definition

Definition of the Beers market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Beers The category Beers includes the online trade of beer (e.g. pilsner, ale, craft beer). This category does not cover beer mixed drinks and ciders. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Beer (e.g. pilsner, ale, craft beer)

Out-of-scope

  • Beer mixed drinks
  • Ciders

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