Electronics market in Montenegro

The Montenegrin Electronics eCommerce market is predicted to reach US$67.7 million by 2023 and accounts for 21.6% of the total eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.6%, resulting in a projected market volume of US$81.1 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Headphones market in Montenegro

The Montenegrin Headphones eCommerce market is predicted to reach US$1.6 million by 2023 and accounts for 40.2% of the Audio eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.7%, resulting in a projected market volume of US$2.2 million by 2027. The Headphones eCommerce market is a sub-market of the Audio market. Further categories within the Audio market are: Hifi Equipment, Loudspeakers, and Other Audio.

eCommerce revenue development in the Headphones market in Montenegro

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Headphones market in Montenegro

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 10.1 20.6 39.9 86.9 40.3 62.7 77.8 26.5
AOV (in US$) 0.9 0.7 0.7 0.6 0.9 0.5 0.5 0.2
CVR (in %) 44.3 26.5 6.3 31.8 81.3 82.2 2.1 20.8
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Headphones market in Montenegro

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Montenegrin Headphones retail market, the online share is 32.6% and will increase by an average of 10.8% to 49.1% by 2027.

eCommerce online share of the total Headphones market in Montenegro

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 10.6% 34.6% 74.4% 4.2% 60.3% 90.8% 23.6% 15.4%

Market definition

Definition of the Headphones market within the Electronics market

Market definition: Electronics > Consumer Electronics > Audio > Headphones The category Headphones includes the online trade of over-ear headphones, on-ear headphones, in-ear headphones (earbuds), and more. This category does not cover loudspeakers and hearing protection. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Over-ear headphones
  • On-ear headphones
  • In-ear headphones (earbuds)
  • Wireless bluetooth headphones
  • Noise-canceling headphones
  • Gaming headsets
  • Studio and professional headphones

Out-of-scope

  • Loudspeakers
  • Hearing protection