Fashion market in Madagascar

Market development

eCommerce revenue development in the Footwear market in Madagascar

The Madagascan Footwear eCommerce market is predicted to reach US$7.1 million by 2024 and accounts for 24.8% of the Fashion eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.3%, resulting in a projected market volume of US$12.1 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Madagascar

in million US$

eCommerce revenue growth in the Footwear market in Madagascar

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)95.695.240.861.862.157.358.527.1

Online share

eCommerce online share of the total Footwear market in Madagascar

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Madagascan Footwear retail market, the online share is 46.3% and will decrease by an average of 1.5% to 43.6% by 2028.

eCommerce online share of the total Footwear market in Madagascar

in %
20202021202220232024202520262027
Online share (in %)56.0%57.1%14.7%71.6%59.9%19.9%62.5%47.6%

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear

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