Care Products market in Madagascar

The Madagascan Care Products eCommerce market is predicted to reach US$11.3 million by 2024 and accounts for 7.9% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.3%, resulting in a projected market volume of US$23.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Household Care market in Madagascar

The Madagascan Household Care eCommerce market is predicted to reach US$1.5 million by 2024 and accounts for 13.6% of the Care Products eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.9%, resulting in a projected market volume of US$3.3 million by 2028. The Household Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Personal Care.

eCommerce revenue development in the Household Care market in Madagascar

in million US$

eCommerce revenue growth in the Household Care market in Madagascar

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 63.0 4.9 20.4 84.3 95.9 73.8 93.6 80.6

Online share

eCommerce online share of the total Household Care market in Madagascar

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Madagascan Household Care retail market, the online share is 2.0% and will increase by an average of 6.3% to 2.5% by 2028.

eCommerce online share of the total Household Care market in Madagascar

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 25.1% 20.6% 99.6% 7.0% 47.1% 91.8% 55.7% 74.3%

Market definition

Definition of the Household Care market within the Care Products market

Market definition: Care Products > Household Care The category Household Care comprises digital sales of detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents) and cleaning equipment (e.g. brooms, cleaning cloths, sponges). This category does not cover toilet paper, vacuum cleaners or cleaning services (e.g. launderette services, housekeeping services, window cleaning services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents)
  • Cleaning equipment (e.g. brooms, cleaning cloths, sponges)

Out-of-scope

  • Toilet Paper
  • Vacuum cleaners
  • Cleaning services (e.g. launderette services, housekeeping services, window cleaning services)

Select sub-category

      • Eye Care *
      • Medical Products *
        • Family Planning *
        • Medical Supplies *
        • Other Medical Products *
      • Nutrition *
        • Food Supplements *
        • Protein Drinks & Bars *
        • Health Teas *
        • Other Nutrition *
      • Pharmaceuticals *
        • OTC Drugs *
        • Prescription Drugs *
        • Other Pharmaceuticals *
      • Other Health Care *
      • Cleaning Equipment *
      • Detergents *
      • Other Household Care *
      • Decorative Cosmetics *
        • Eye Cosmetics *
        • Lipsticks *
        • Make-up *
        • Nail Cosmetics *
        • Other Decorative Cosmetics *
      • Fragrances *
        • Men's Fragrances *
        • Women's Fragrances *
      • Hygiene *
        • Feminine Hygiene *
        • Handkerchiefs *
        • Toilet Paper *
        • Other Hygiene *
      • Other Personal Care *

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