Electronics & Media market in Madagascar

The Madagascan Electronics & Media eCommerce market is predicted to reach US$56.8 million by 2023 and accounts for 33.4% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.4%, resulting in a projected market volume of US$90.7 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Other Consumer Electronics market in Madagascar

The Madagascan Other Consumer Electronics eCommerce market is predicted to reach US$18.9 million by 2023 and accounts for 37.3% of the Consumer Electronics eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.6%, resulting in a projected market volume of US$30.4 million by 2027. The Other Consumer Electronics eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Computing, TV Peripheral Devices, TV, Radio & Multimedia, and Telephony.

eCommerce revenue development in the Other Consumer Electronics market in Madagascar

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate

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