Electronics & Media market in Madagascar

The Madagascan Electronics & Media eCommerce market is predicted to reach US$56.8 million by 2023 and accounts for 33.4% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.4%, resulting in a projected market volume of US$90.7 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Televisions market in Madagascar

The Madagascan Televisions eCommerce market is predicted to reach US$5.7 million by 2023 and accounts for 62.6% of the TV, Radio & Multimedia eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.2%, resulting in a projected market volume of US$9.0 million by 2027. The Televisions eCommerce market is a sub-market of the TV, Radio & Multimedia market. Further categories within the TV, Radio & Multimedia market are: Digital Cameras, Headphones, Radios, Speakers, and Video Game Consoles.

eCommerce revenue development in the Televisions market in Madagascar

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

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