DIY market in Madagascar

The Madagascan DIY eCommerce market is predicted to reach US$11.6 million by 2025 and accounts for 7.0% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 15.4%, resulting in a projected market volume of US$20.6 million by 2029. Within the DIY market ECDB considers the following three sub-markets: Vehicle Parts, Tools & Construction Supplies, and Garden.

Market development

eCommerce revenue development in the Tools & Construction Supplies market in Madagascar

The Madagascan Tools & Construction Supplies eCommerce market is predicted to reach US$4.4 million by 2025 and accounts for 38.2% of the DIY eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 17.4%, resulting in a projected market volume of US$8.4 million by 2029. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.

eCommerce revenue development in the Tools & Construction Supplies market in Madagascar

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Tools & Construction Supplies market in Madagascar

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)39.442.56.765.827.980.149.51.9

Online share

eCommerce online share of the total Tools & Construction Supplies market in Madagascar

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Madagascan Tools & Construction Supplies retail market, the online share is 0.6% and will increase by an average of 9.6% to 0.9% by 2029.

eCommerce online share of the total Tools & Construction Supplies market in Madagascar

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)67.0%18.0%40.4%71.3%66.0%41.6%12.8%14.3%

Market definition

Definition of the Tools & Construction Supplies market within the DIY market

Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tools (e.g. drills, hammers, saws, screwdrivers)
  • Hardware (e.g. nails, screws, bolts, nuts)
  • Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
  • Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
  • House protection

Out-of-scope

  • Stationery, crafts and art supplies
  • Construction services

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