DIY market in Madagascar
The Madagascan DIY eCommerce market is predicted to reach US$6.1 million by 2023 and accounts for 6.9% of the total eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.7%, resulting in a projected market volume of US$7.9 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the Tools & Construction Supplies market in Madagascar
The Madagascan Tools & Construction Supplies eCommerce market is predicted to reach US$3.2 million by 2023 and accounts for 52.9% of the DIY eCommerce market in Madagascar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.6%, resulting in a projected market volume of US$4.3 million by 2027. The Tools & Construction Supplies eCommerce market is a sub-market of the DIY market. Further categories within the DIY market are: Garden, and Vehicle Parts.
eCommerce revenue development in the Tools & Construction Supplies market in Madagascar
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Tools & Construction Supplies market in Madagascar
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 23.5 | 94.5 | 38.2 | 93.0 | 90.3 | 49.7 | 81.3 | 72.6 |
| AOV (in US$) | 0.8 | 1.0 | 0.8 | 0.2 | 0.6 | 0.3 | 0.6 | 0.4 |
| CVR (in %) | 57.6 | 37.5 | 64.8 | 57.2 | 84.5 | 67.6 | 43.7 | 24.4 |
Market definition
Definition of the Tools & Construction Supplies market within the DIY market
Market definition: DIY > Tools & Construction Supplies The category Tools & Construction Supplies includes the online trade of tools (e.g. drills, hammers, saws, screwdrivers), hardware (e.g. nails, screws, bolts, nuts), bath/sanitary supplies (e.g. sinks, faucets, bath tubs), and more. This category does not cover stationery, crafts and art supplies and construction services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tools (e.g. drills, hammers, saws, screwdrivers)
- Hardware (e.g. nails, screws, bolts, nuts)
- Bath/sanitary supplies (e.g. sinks, faucets, bath tubs)
- Construction supplies (e.g. lumber, plywood, bricks, doors and windows, plumbing supplies, paints, coatings, floorings)
- House protection
Out-of-scope
- Stationery, crafts and art supplies
- Construction services
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- Plants & Seeds *
- Other Garden *
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- Car Multimedia *
- Other Vehicle Parts *
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