Care Products market in Myanmar

The Burmese Care Products eCommerce market is predicted to reach US$91.1 million by 2023 and accounts for 7.9% of the total eCommerce market in Myanmar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$117.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Food Supplements market in Myanmar

The Burmese Food Supplements eCommerce market is predicted to reach US$5.3 million by 2023 and accounts for 67.8% of the Nutrition eCommerce market in Myanmar. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -2.1%, resulting in a projected market volume of US$4.9 million by 2027. The Food Supplements eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Health Teas, Other Nutrition, and Protein Drinks & Bars.

eCommerce revenue development in the Food Supplements market in Myanmar

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Food Supplements market in Myanmar

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 39.8 27.0 30.8 4.7 68.9 49.5 59.8 24.3
AOV (in US$) 0.2 0.6 0.1 0.4 0.5 1.0 0.0 0.1
CVR (in %) 2.7 74.3 10.4 66.3 26.1 87.1 97.2 17.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Food Supplements market in Myanmar

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Burmese Food Supplements retail market, the online share is 11.3% and will increase by an average of 7.1% to 14.8% by 2027.

eCommerce online share of the total Food Supplements market in Myanmar

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 54.9% 88.9% 33.3% 100.0% 29.5% 13.0% 97.6% 90.4%

Market definition

Definition of the Food Supplements market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Food Supplements The category Food Supplements includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Vitamins and minerals
  • Herbal and botanical supplements
  • Omega-3 fatty acids
  • Probiotics and digestive health
  • Weight management supplements

Out-of-scope

  • Protein drinks and bars

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