Care Products market in Myanmar
The Burmese Care Products eCommerce market is predicted to reach US$91.1 million by 2023 and accounts for 7.9% of the total eCommerce market in Myanmar. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$117.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Food Supplements market in Myanmar
The Burmese Food Supplements eCommerce market is predicted to reach US$5.3 million by 2023 and accounts for 67.8% of the Nutrition eCommerce market in Myanmar. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -2.1%, resulting in a projected market volume of US$4.9 million by 2027. The Food Supplements eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Health Teas, Other Nutrition, and Protein Drinks & Bars.
eCommerce revenue development in the Food Supplements market in Myanmar
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Food Supplements market in Myanmar
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 39.8 | 27.0 | 30.8 | 4.7 | 68.9 | 49.5 | 59.8 | 24.3 |
AOV (in US$) | 0.2 | 0.6 | 0.1 | 0.4 | 0.5 | 1.0 | 0.0 | 0.1 |
CVR (in %) | 2.7 | 74.3 | 10.4 | 66.3 | 26.1 | 87.1 | 97.2 | 17.9 |
Market definition
Definition of the Food Supplements market within the Care Products market
Market definition: Care Products > Health Care > Nutrition > Food Supplements The category Food Supplements includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Vitamins and minerals
- Herbal and botanical supplements
- Omega-3 fatty acids
- Probiotics and digestive health
- Weight management supplements
Out-of-scope
- Protein drinks and bars
Select sub-category
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- Other Medical Products *
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- Health Teas *
- Other Nutrition *
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- Other Pharmaceuticals *
- Other Health Care *
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- Other Decorative Cosmetics *
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- Other Hygiene *
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* Not available for the selected country