Electronics market in Myanmar

Market development

eCommerce revenue development in the Other Telecommunications market in Myanmar

The Burmese Other Telecommunications eCommerce market is predicted to reach US$4.7 million by 2024 and accounts for 3.5% of the Telecommunications eCommerce market in Myanmar. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -0.2%, resulting in a projected market volume of US$4.6 million by 2028. The Other Telecommunications eCommerce market is a sub-market of the Telecommunications market. Further categories within the Telecommunications market are: Smartphones, and Smartwatches.

eCommerce revenue development in the Other Telecommunications market in Myanmar

in million US$

eCommerce revenue growth in the Other Telecommunications market in Myanmar

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)19.970.937.835.487.435.868.534.2

Online share

eCommerce online share of the total Other Telecommunications market in Myanmar

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Burmese Other Telecommunications retail market, the online share is 52.7% and will increase by an average of 6.2% to 67.1% by 2028.

eCommerce online share of the total Other Telecommunications market in Myanmar

in %
20202021202220232024202520262027
Online share (in %)13.0%61.2%48.1%58.5%20.3%83.7%38.2%46.3%

Market definition

Definition of the Other Telecommunications market within the Electronics market

Market definition: Electronics > Consumer Electronics > Telecommunications > Other Telecommunications The category Other Telecommunications includes the online trade of phones (e.g. landline phones, cordless phones, fritz phones), cell phones without internet, answering machines and voice recorders, and more. This category does not cover smartphone devices (e.g. iphone, samsung galaxy, xiaomi redmi) and smartwatches (e.g. apple watch, samsung galaxy watch, huawei watch). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Phones (e.g. landline phones, cordless phones, fritz phones)
  • Cell phones without internet
  • Answering machines and voice recorders
  • Satellite phones

Out-of-scope

  • Smartphone Devices (e.g. iPhone, Samsung Galaxy, Xiaomi Redmi)
  • Smartwatches (e.g. Apple Watch, Samsung Galaxy Watch, Huawei Watch)