Grocery market in Mongolia
The Mongolian Grocery eCommerce market is predicted to reach US$25.2 million by 2023 and accounts for 7.4% of the total eCommerce market in Mongolia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.1%, resulting in a projected market volume of US$37.0 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Cereals market in Mongolia
The Mongolian Cereals eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 16.0% of the Food Cupboard eCommerce market in Mongolia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.4%, resulting in a projected market volume of US$1.1 million by 2027. The Cereals eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Noodles, Nuts & Dried Fruits, Other Food Cupboard, and Sweets & Chocolate.
eCommerce revenue development in the Cereals market in Mongolia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Cereals market in Mongolia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 69.4 | 72.0 | 17.4 | 86.9 | 11.8 | 36.8 | 9.0 | 64.7 |
AOV (in US$) | 0.7 | 0.1 | 0.0 | 0.4 | 0.7 | 0.1 | 0.0 | 0.1 |
CVR (in %) | 56.7 | 85.0 | 38.2 | 52.2 | 59.7 | 89.7 | 57.3 | 60.7 |
Market definition
Definition of the Cereals market within the Grocery market
Market definition: Grocery > Food > Food Cupboard > Cereals The category Cereals includes the online trade of cereals (e.g. cornflakes, cheerios, frosted flakes), muesli and oatmeal. This category does not cover muesli and cereal bars. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Cereals (e.g. cornflakes, cheerios, frosted flakes)
- Muesli
- Oatmeal
Out-of-scope
- Muesli and cereal bars
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- Other Alcoholic Beverages *
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- Nuts & Dried Fruits *
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- Other Fresh Food *
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- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Other Frozen Food *
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