Care Products market in Mongolia
The Mongolian Care Products eCommerce market is predicted to reach US$28.1 million by 2023 and accounts for 8.2% of the total eCommerce market in Mongolia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.8%, resulting in a projected market volume of US$32.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Other Shower & Bath market in Mongolia
The Mongolian Other Shower & Bath eCommerce market is predicted to reach US$1.9 million by 2023 and accounts for 28.6% of the Shower & Bath eCommerce market in Mongolia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.2%, resulting in a projected market volume of US$2.7 million by 2027. The Other Shower & Bath eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Shampoos.
eCommerce revenue development in the Other Shower & Bath market in Mongolia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Other Shower & Bath market in Mongolia
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 80.8 | 50.6 | 44.1 | 26.2 | 35.6 | 23.7 | 17.2 | 38.1 |
| AOV (in US$) | 32.0 | 38.3 | 62.4 | 94.4 | 37.5 | 32.4 | 43.1 | 56.7 |
| CVR (in %) | 80.8 | 50.6 | 44.1 | 26.2 | 35.6 | 23.7 | 17.2 | 38.1 |
Market definition
Definition of the Other Shower & Bath market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Other Shower & Bath The category Other Shower & Bath includes the online trade of bath and body essentials (e.g. bath salts, bath bombs, bath oils, bath foams, shower gels, body washs, body scrubs), sponges and loofahs and hand and sanitizer. This category does not cover bath towels and bathrobes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bath and body essentials (e.g. bath salts, bath bombs, bath oils, bath foams, shower gels, body washs, body scrubs)
- Sponges and loofahs
- Hand and sanitizer
Out-of-scope
- Bath towels
- Bathrobes
Select sub-category
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- Other Medical Products *
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- Health Teas *
- Other Nutrition *
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- Other Pharmaceuticals *
- Other Health Care *
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- Other Decorative Cosmetics *
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- Handkerchiefs *
- Other Hygiene *
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* Not available for the selected country