Furniture & Homeware market in Malta

The Maltese Furniture & Homeware eCommerce market is predicted to reach US$32.6 million by 2023 and accounts for 11.5% of the total eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$44.0 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Mattresses market in Malta

The Maltese Mattresses eCommerce market is predicted to reach US$1.3 million by 2023 and accounts for 12.7% of the Home & Living eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.3%, resulting in a projected market volume of US$1.6 million by 2027. The Mattresses eCommerce market is a sub-market of the Home & Living market. Further categories within the Home & Living market are: Beds, Cabinets & Shelves, Chairs, Other Home & Living Furniture, and Tables.

eCommerce revenue development in the Mattresses market in Malta

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Mattresses market in Malta

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.0 24.2 79.7 26.0 24.6 67.2 13.9 27.7
AOV (in US$) 0.4 0.4 0.1 0.9 0.1 0.4 0.2 0.6
CVR (in %) 16.6 88.5 69.9 63.2 47.4 63.4 58.2 38.4
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Mattresses market in Malta

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Maltese Mattresses retail market, the online share is 22.7% and will increase by an average of 9.0% to 32.1% by 2027.

eCommerce online share of the total Mattresses market in Malta

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 45.9% 39.2% 7.2% 56.0% 34.6% 61.9% 63.1% 95.9%

Market definition

Definition of the Mattresses market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture > Home & Living > Mattresses The category Mattresses includes the online trade of mattresses (e.g. innerspring mattresses, memory foam mattresses, futon mattresses) and mattresses for kids or baby beds. This category does not cover beds, beddings (e.g. bed sheets, pillowcases, duvet covers) or mattress toppers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Mattresses (e.g. innerspring mattresses, memory foam mattresses, futon mattresses)
  • Mattresses for kids or baby beds

Out-of-scope

  • Beds
  • Beddings (e.g. bed sheets, pillowcases, duvet covers)
  • Mattress toppers