Hobby & Leisure market in Malta

The Maltese Hobby & Leisure eCommerce market is predicted to reach US$111.3 million by 2024 and accounts for 25.8% of the total eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.1%, resulting in a projected market volume of US$195.6 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Media market in Malta

The Maltese Media eCommerce market is predicted to reach US$33.1 million by 2024 and accounts for 29.7% of the Hobby & Leisure eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.3%, resulting in a projected market volume of US$52.6 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Media market in Malta

in million US$

eCommerce revenue growth in the Media market in Malta

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 26.7 70.4 59.7 90.0 52.3 0.2 82.1 96.3

Online share

eCommerce online share of the total Media market in Malta

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Maltese Media retail market, the online share is 7.9% and will increase by an average of 11.8% to 12.4% by 2028.

eCommerce online share of the total Media market in Malta

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 11.6% 39.1% 56.7% 65.1% 35.9% 79.3% 19.1% 65.6%

Market definition

Definition of the Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads

Out-of-scope

  • Streaming services or subscriptions
  • eBook readers