Fashion market in Malta
The Maltese Fashion eCommerce market is predicted to reach US$52.2 million by 2023 and accounts for 18.4% of the total eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.1%, resulting in a projected market volume of US$56.8 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Sweaters market in Malta
The Maltese Sweaters eCommerce market is predicted to reach US$1.8 million by 2023 and accounts for 5.7% of the Apparel eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.4%, resulting in a projected market volume of US$2.4 million by 2027. The Sweaters eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, T-Shirts, Shirts & Blouses, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the Sweaters market in Malta
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Sweaters market in Malta
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 44.0 | 57.0 | 76.3 | 61.7 | 67.8 | 18.5 | 75.3 | 45.3 |
AOV (in US$) | 0.2 | 0.7 | 0.3 | 0.1 | 0.2 | 0.0 | 0.4 | 0.6 |
CVR (in %) | 86.4 | 45.8 | 2.0 | 29.6 | 15.6 | 23.9 | 24.0 | 6.4 |
Market definition
Definition of the Sweaters market within the Fashion market
Market definition: Fashion > Apparel > Sweaters The category Sweaters includes the online trade of hoodies (e.g. pullover hoodies, zip-up hoodies), sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans) and longsleeves (e.g. long-sleeve t-shirts, henley shirts). This category does not cover t-shirts, shirts or blouses. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hoodies (e.g. pullover hoodies, zip-up hoodies)
- Sweaters (e.g. crewneck sweaters, turtleneck sweaters, cardigans)
- Longsleeves (e.g. long-sleeve t-shirts, henley shirts)
Out-of-scope
- T-shirts
- Shirts
- Blouses
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