Care Products market in Mauritius
The Mauritian Care Products eCommerce market is predicted to reach US$18.2 million by 2023 and accounts for 7.5% of the total eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.9%, resulting in a projected market volume of US$22.0 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Personal Care market in Mauritius
The Mauritian Personal Care eCommerce market is predicted to reach US$8.9 million by 2023 and accounts for 49.0% of the Care Products eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.8%, resulting in a projected market volume of US$10.7 million by 2027. The Personal Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Household Care.
eCommerce revenue development in the Personal Care market in Mauritius
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Personal Care market in Mauritius
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 43.2 | 11.0 | 69.4 | 0.1 | 5.8 | 83.3 | 86.5 | 77.7 |
| AOV (in US$) | 4.5 | 71.3 | 9.7 | 99.5 | 44.1 | 72.9 | 26.7 | 73.4 |
| CVR (in %) | 43.2 | 11.0 | 69.4 | 0.1 | 5.8 | 83.3 | 86.5 | 77.7 |
Market definition
Definition of the Personal Care market within the Care Products market
Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Shower and bath products (e.g. shampoos, shower gels, deodorants)
- Cosmetics (e.g. make-up, mascaras, nail care)
- Hygiene products (e.g. feminine hygiene products, toilet paper)
- Fragrances
Out-of-scope
- Household care
- Health care
- Professional products and services for personal care (e.g. beauty treatments, make-up course)
Select sub-category
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- Other Medical Products *
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- Health Teas *
- Other Nutrition *
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- Other Pharmaceuticals *
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- Other Decorative Cosmetics *
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- Other Hygiene *
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* Not available for the selected country