Hobby & Leisure market in Malawi
The Malawian Hobby & Leisure eCommerce market is predicted to reach US$6.7 million by 2023 and accounts for 22.0% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.5%, resulting in a projected market volume of US$10.8 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Bicycles market in Malawi
The Malawian Bicycles eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 48.7% of the Individual Sports eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.4%, resulting in a projected market volume of US$0.7 million by 2027. The Bicycles eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Fishing Equipment, Fitness Equipment, Hunting & Weapons, and Other Individual Sports.
eCommerce revenue development in the Bicycles market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Bicycles market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 43.5 | 66.8 | 90.0 | 7.4 | 49.1 | 3.7 | 31.8 | 48.4 |
| AOV (in US$) | 19.1 | 48.0 | 63.6 | 7.1 | 57.3 | 33.1 | 3.2 | 94.0 |
| CVR (in %) | 43.5 | 66.8 | 90.0 | 7.4 | 49.1 | 3.7 | 31.8 | 48.4 |
Market definition
Definition of the Bicycles market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Bicycles The category Bicycles includes the online trade of bicycles (e.g. road bikes, mountain bikes, commuter bikes, electric bikes, bmx bikes), bicycle accessories (e.g. locks, water bottle cages), safety gear (e.g. helmets, gloves, reflective clothing), and more. This category does not cover exercise bikes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bicycles (e.g. road bikes, mountain bikes, commuter bikes, electric bikes, BMX bikes)
- Bicycle accessories (e.g. locks, water bottle cages)
- Safety gear (e.g. helmets, gloves, reflective clothing)
- Bicycle parts, components and tools (e.g. tires, tubes, brakes, gears, pedals, handlebars)
- Bike bags and panniers
Out-of-scope
- Exercise bikes
Select sub-category
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- Bullion & Precious Metal *
- Camping & Adventure *
- Erotic & Adult *
- Flowers & Gifts *
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- Audiobooks *
- eBooks *
- Other Media *
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- Musical Instruments *
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- Bird Supplies *
- Cat Supplies *
- Dog Supplies *
- Fish Supplies *
- Horse Supplies *
- Other Pet Supplies *
- Smoking Supplies *
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- Fishing Equipment *
- Fitness Equipment *
- Hunting & Weapons *
- Other Individual Sports *
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- Other Hobby & Leisure *
* Not available for the selected country