Care Products market in Malawi
The Malawian Care Products eCommerce market is predicted to reach US$2.4 million by 2023 and accounts for 7.8% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.5%, resulting in a projected market volume of US$3.2 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Decorative Cosmetics market in Malawi
The Malawian Decorative Cosmetics eCommerce market is predicted to reach US$0.1 million by 2023 and accounts for 13.1% of the Personal Care eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.9%, resulting in a projected market volume of US$0.2 million by 2027. The Decorative Cosmetics eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Fragrances, Hygiene, Other Personal Care, and Shower & Bath.
eCommerce revenue development in the Decorative Cosmetics market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Decorative Cosmetics market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 64.3 | 39.7 | 32.9 | 76.8 | 77.0 | 92.0 | 23.9 | 73.9 |
| AOV (in US$) | 0.2 | 0.8 | 0.2 | 0.9 | 0.2 | 0.5 | 0.5 | 0.2 |
| CVR (in %) | 64.7 | 3.2 | 34.9 | 89.6 | 24.4 | 11.4 | 98.6 | 71.3 |
Market definition
Definition of the Decorative Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics The category Decorative Cosmetics includes the online trade of lipsticks, make-up, eye cosmetics, and more. This category does not cover shower and bath products, hygiene products or fragrances and perfumes. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Lipsticks
- Make-up
- Eye cosmetics
- Nail cosmetics
Out-of-scope
- Shower and bath products
- Hygiene products
- Fragrances and perfumes
Select sub-category
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- Eye Care *
- Medical Products *
- Family Planning *
- Medical Supplies *
- Other Medical Products *
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- Food Supplements *
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
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- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
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- Cleaning Equipment *
- Detergents *
- Other Household Care *
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- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
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- Men's Fragrances *
- Women's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
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- Conditioners *
- Creams & Body Lotions *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
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* Not available for the selected country