Grocery market in Malawi
The Malawian Grocery eCommerce market is predicted to reach US$2.0 million by 2023 and accounts for 6.4% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.5%, resulting in a projected market volume of US$3.4 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Food Cupboard market in Malawi
The Malawian Food Cupboard eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 34.2% of the Food eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.0%, resulting in a projected market volume of US$0.6 million by 2027. The Food Cupboard eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Fresh Food, Frozen Food, and Meal Kits.
eCommerce revenue development in the Food Cupboard market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Food Cupboard market in Malawi
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 16.1 | 43.2 | 76.2 | 53.3 | 7.1 | 61.4 | 46.3 | 88.4 |
| AOV (in US$) | 71.6 | 8.7 | 31.2 | 63.1 | 16.9 | 4.2 | 88.4 | 94.0 |
| CVR (in %) | 16.1 | 43.2 | 76.2 | 53.3 | 7.1 | 61.4 | 46.3 | 88.4 |
Market definition
Definition of the Food Cupboard market within the Grocery market
Market definition: Grocery > Food > Food Cupboard The category Food Cupboard includes the online trade of noodles, cereals, sweets and chocolate, and more. This category does not cover fresh food and frozen food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Noodles
- Cereals
- Sweets and chocolate
- Nuts and dried fruits
- Baking supplies
Out-of-scope
- Fresh food
- Frozen food
Select sub-category
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- Alcoholic Beverages *
- Beers *
- Wine & Liquors *
- Liquors *
- Wine *
- Other Alcoholic Beverages *
- Non-Alcoholic Beverages *
- Hot Drinks *
- Coffee *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Other Non-Alcoholic Beverages *
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- Baked Goods *
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- Baking Supplies *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Sweets & Chocolate *
- Other Food Cupboard *
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- Chilled Food *
- Dairy Goods *
- Fruits & Vegetables *
- Meat & Fish *
- Other Fresh Food *
- Frozen Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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* Not available for the selected country