Hobby & Leisure market in Malawi

The Malawian Hobby & Leisure eCommerce market is predicted to reach US$5.8 million by 2024 and accounts for 20.5% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.6%, resulting in a projected market volume of US$12.0 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Media market in Malawi

The Malawian Media eCommerce market is predicted to reach US$1.6 million by 2024 and accounts for 27.2% of the Hobby & Leisure eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 18.1%, resulting in a projected market volume of US$3.1 million by 2028. The Media eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Media market in Malawi

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Media market in Malawi

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

201720182019202020212022202320242025202620272028
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)36.476.929.541.436.865.746.533.5
as of Hobby & Leisure (in %)81.181.181.280.780.479.879.579.279.078.778.478.1

Online share

eCommerce online share of the total Media market in Malawi

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malawian Media retail market, the online share is 2.7% and will increase by an average of 17.1% to 5.1% by 2028.

eCommerce online share of the total Media market in Malawi

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)82.3%32.3%43.5%14.8%84.9%84.7%66.4%48.2%

Market definition

Definition of the Media market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Media The category Media encompasses the commercial (B2C) sale of books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays), cds, and more. Not covered are streaming services or subscriptions and ebook readers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Books (e.g. novels, thrillers, eBooks, audiobooks)
  • Video (e.g. DVDs, Blu-Rays)
  • CDs
  • Vinyl
  • Downloads

Out-of-scope

  • Streaming services or subscriptions
  • eBook readers

Market comparison

The Malawian Media market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Source: ECDB analysis

Select sub-category

  • Hobby & Leisure
    • Bullion & Precious Metal *
    • Camping & Adventure *
    • Erotic & Adult *
    • Flowers & Gifts *
    • Media
    • Musical Instruments *
    • Pet Supplies *
      • Bird Supplies *
      • Cat Supplies *
      • Dog Supplies *
      • Fish Supplies *
      • Horse Supplies *
      • Other Pet Supplies *
    • Smoking Supplies *
    • Sports Equipment
      • Individual Sports
        • Bicycles *
        • Fishing Equipment *
        • Fitness Equipment *
        • Hunting & Weapons *
        • Other Individual Sports *
      • Team Sports *
    • Stationery, Crafts & Art Supplies *
    • Toys *
    • Other Hobby & Leisure *

* Not available for the selected country