Food & Personal Care market in Malawi

The Malawian Food & Personal Care eCommerce market is predicted to reach US$96.2 million by 2023 and accounts for 33.5% of the total eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.3%, resulting in a projected market volume of US$175.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Other Personal Care market in Malawi

The Malawian Other Personal Care eCommerce market is predicted to reach US$15.5 million by 2023 and accounts for 18.8% of the Personal Care eCommerce market in Malawi. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.6%, resulting in a projected market volume of US$27.6 million by 2027. The Other Personal Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Hair Care, Health Care, Household Care, Oral Care, and Skin Care.

eCommerce revenue development in the Other Personal Care market in Malawi

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate

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          • Beer *
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