DIY market in Mexico
The Mexican DIY eCommerce market is predicted to reach US$2,223.4 million by 2023 and accounts for 8.7% of the total eCommerce market in Mexico. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.6%, resulting in a projected market volume of US$3,090.2 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Market development
eCommerce revenue development in the Barbecues market in Mexico
The Mexican Barbecues eCommerce market is predicted to reach US$147.3 million by 2023 and accounts for 47.5% of the Garden eCommerce market in Mexico. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.6%, resulting in a projected market volume of US$190.6 million by 2027. The Barbecues eCommerce market is a sub-market of the Garden market. Further categories within the Garden market are: Gardening Accessories, Other Garden, and Plants & Seeds.
eCommerce revenue development in the Barbecues market in Mexico
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Barbecues market in Mexico
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 16.1 | 43.2 | 76.2 | 53.3 | 7.1 | 61.4 | 46.3 | 88.4 |
| AOV (in US$) | 71.6 | 8.7 | 31.2 | 63.1 | 16.9 | 4.2 | 88.4 | 94.0 |
| CVR (in %) | 16.1 | 43.2 | 76.2 | 53.3 | 7.1 | 61.4 | 46.3 | 88.4 |
Market definition
Definition of the Barbecues market within the DIY market
Market definition: DIY > Garden > Barbecues The category Barbecues includes the online trade of barbecue grills and smokers (e.g. charcoal grills, gas grills, pellet grills, electric grills), grilling accessories (e.g. spatulas, tongs, grill brushes and outdoor ovens. This category does not cover outdoor furniture and barbecue food, barbecue sauces and marinades. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Barbecue grills and smokers (e.g. charcoal grills, gas grills, pellet grills, electric grills)
- Grilling accessories (e.g. spatulas, tongs, grill brushes
- Outdoor ovens
Out-of-scope
- Outdoor furniture
- Barbecue food, barbecue sauces and marinades