Toys, Hobby & DIY market in Malaysia

The Malaysian Toys, Hobby & DIY eCommerce market is predicted to reach US$1,223.8 million by 2023 and accounts for 12.0% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.4%, resulting in a projected market volume of US$1,882.9 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Hobby & Stationery, and Sports & Outdoor.

Market development

eCommerce revenue development in the Baby Food market in Malaysia

The Malaysian Baby Food eCommerce market is predicted to reach US$6.1 million by 2023 and accounts for 15.0% of the Baby eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.9%, resulting in a projected market volume of US$7.9 million by 2027. The Baby Food eCommerce market is a sub-market of the Baby market. Further categories within the Baby market are: Baby & Child Skin Care, Baby Clothes, and Baby Diapers.

eCommerce revenue development in the Baby Food market in Malaysia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV (in US$) 13.4 69.0 55.0 94.7 47.7 11.5 69.9 6.1
CVR (in %) 5.6 72.8 96.3 26.0 66.9 42.2 93.0 84.9
AOV: Average Order Value CVR: Conversion Rate

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