Grocery market in Malaysia

The Malaysian Grocery eCommerce market is predicted to reach US$928.1 million by 2023 and accounts for 8.5% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.9%, resulting in a projected market volume of US$1,452.7 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Beverages market in Malaysia

The Malaysian Beverages eCommerce market is predicted to reach US$321.8 million by 2023 and accounts for 34.7% of the Grocery eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.6%, resulting in a projected market volume of US$554.8 million by 2027. The Beverages eCommerce market is a sub-market of the Grocery market. Further categories within the Grocery market are: Food.

eCommerce revenue development in the Beverages market in Malaysia

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Beverages market in Malaysia

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 34.2 74.8 60.7 42.3 22.0 56.5 83.4 40.6
AOV (in US$) 0.8 0.8 0.0 0.3 0.8 0.8 0.7 0.3
CVR (in %) 24.2 35.9 12.9 69.9 72.6 31.1 12.2 41.1
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Beverages market in Malaysia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malaysian Beverages retail market, the online share is 1.7% and will increase by an average of 27.4% to 4.6% by 2027.

eCommerce online share of the total Beverages market in Malaysia

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 33.2% 55.5% 25.1% 45.5% 88.7% 17.1% 55.8% 33.9%

Top stores

Top five Beverages online stores in Malaysia by net sales 2022

With sales in the Malaysian Beverages market, whisky.my generated a revenue of US$1.1 million in 2022, which means it is the leading online store in this market. The Beverages ranking of Malaysia is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Beverages market in Malaysia in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
Favicon no-access-0 no-access-0
US$900.0m
20.7%
US$8,300.0m 8.3%
Favicon no-access-1 no-access-1
US$550.0m
12.0%
US$4,600.0m 12.4%
Favicon no-access-2 no-access-2
US$470.0m
3.9%
US$1,190.0m 33.6%
Favicon no-access-3 no-access-3
US$430.0m
20.6%
US$2,122.0m 18.0%
Favicon no-access-4 no-access-4
US$370.0m
20.7%
US$1,814.0m 12.6%

See further stores

Worldwide - Beverages Malaysia - Beverages Malaysia - All Categories

Market definition

Definition of the Beverages market within the Grocery market

Market definition: Grocery > Beverages The category Beverages covers the sale of alcoholic beverages (e.g. wines, liquors, beers) and non-alcoholic beverages (e.g. water, juices, coffee). This category does not cover restaurant or bar pick-up and nutritional drinks (e.g. meal replacement shakes, protein shakes). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Alcoholic beverages (e.g. wines, liquors, beers)
  • Non-alcoholic beverages (e.g. water, juices, coffee)

Out-of-scope

  • Restaurant or bar pick-up
  • Nutritional drinks (e.g. meal replacement shakes, protein shakes)