Fashion market in Mozambique
The Mozambican Fashion eCommerce market is predicted to reach US$8.7 million by 2023 and accounts for 19.4% of the total eCommerce market in Mozambique. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.0%, resulting in a projected market volume of US$10.6 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Apparel market in Mozambique
The Mozambican Apparel eCommerce market is predicted to reach US$5.0 million by 2023 and accounts for 57.0% of the Fashion eCommerce market in Mozambique. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.2%, resulting in a projected market volume of US$6.1 million by 2027. The Apparel eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Bags & Accessories, and Footwear.
eCommerce revenue development in the Apparel market in Mozambique
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Apparel market in Mozambique
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 16.9 | 65.3 | 79.4 | 30.5 | 13.4 | 79.6 | 88.5 | 1.2 |
AOV (in US$) | 0.4 | 0.3 | 0.6 | 0.9 | 0.7 | 0.6 | 0.2 | 0.8 |
CVR (in %) | 39.8 | 79.1 | 14.5 | 16.5 | 74.4 | 27.6 | 47.6 | 45.2 |
Market definition
Definition of the Apparel market within the Fashion market
Market definition: Fashion > Apparel The category Apparel encompasses the commercial (B2C) sale of outerwear (e.g. jackets, coats), tops (e.g. t-shirts, sweaters, blouses), bottoms (e.g. pants, shorts, skirts), and more. Not covered are sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves), footwear or fashion accessories (e.g. gloves, hats, scarves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Outerwear (e.g. jackets, coats)
- Tops (e.g. t-shirts, sweaters, blouses)
- Bottoms (e.g. pants, shorts, skirts)
- Undergarments (e.g. underwear, socks)
- Activewear (e.g. joggers, tights, tricots)
Out-of-scope
- Sport-specific apparel (e.g. wetsuits, snowsuits, goalkeeper gloves)
- Footwear
- Fashion accessories (e.g. gloves, hats, scarves)
Select sub-category
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- Socks *
- Suits & Trouser Suits *
- Sweaters *
- Workwear *
- Other Apparel *
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- Belts *
- Headwear *
- Scarves & Shawls *
- Sunglasses *
- Wallets & Purses *
- Other Accessories *
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- Watches *
- Other Jewelry & Watches *
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- Backpacks & Daypacks *
- Handbags *
- Hip & Fanny Packs *
- Suitcases *
- Other Luggage & Bags *
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- Flat Shoes *
- Other Footwear *
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* Not available for the selected country