Care Products market in Mozambique
The Mozambican Care Products eCommerce market is predicted to reach US$3.5 million by 2023 and accounts for 7.7% of the total eCommerce market in Mozambique. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.3%, resulting in a projected market volume of US$4.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Household Care market in Mozambique
The Mozambican Household Care eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 10.7% of the Care Products eCommerce market in Mozambique. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.3%, resulting in a projected market volume of US$0.5 million by 2027. The Household Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Personal Care.
eCommerce revenue development in the Household Care market in Mozambique
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Household Care market in Mozambique
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.1 | 79.0 | 51.5 | 71.7 | 21.1 | 76.4 | 20.2 | 74.6 |
| AOV (in US$) | 93.2 | 74.3 | 59.9 | 77.0 | 38.6 | 67.6 | 5.3 | 58.0 |
| CVR (in %) | 66.1 | 79.0 | 51.5 | 71.7 | 21.1 | 76.4 | 20.2 | 74.6 |
Market definition
Definition of the Household Care market within the Care Products market
Market definition: Care Products > Household Care The category Household Care comprises digital sales of detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents) and cleaning equipment (e.g. brooms, cleaning cloths, sponges). This category does not cover toilet paper, vacuum cleaners or cleaning services (e.g. launderette services, housekeeping services, window cleaning services). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Detergents (e.g. dishwashing detergents, cleaning detergents, laundry detergents)
- Cleaning equipment (e.g. brooms, cleaning cloths, sponges)
Out-of-scope
- Toilet Paper
- Vacuum cleaners
- Cleaning services (e.g. launderette services, housekeeping services, window cleaning services)
Select sub-category
-
-
- Eye Care *
-
- Family Planning *
- Medical Supplies *
- Other Medical Products *
-
- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
-
- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
-
- Cleaning Equipment *
- Detergents *
- Other Household Care *
-
-
- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
-
- Men's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
-
- Conditioners *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
-
-
* Not available for the selected country