Care Products market in Mozambique
The Mozambican Care Products eCommerce market is predicted to reach US$3.5 million by 2023 and accounts for 7.7% of the total eCommerce market in Mozambique. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.3%, resulting in a projected market volume of US$4.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Shower & Bath market in Mozambique
The Mozambican Shower & Bath eCommerce market is predicted to reach US$0.7 million by 2023 and accounts for 41.6% of the Personal Care eCommerce market in Mozambique. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.9%, resulting in a projected market volume of US$0.8 million by 2027. The Shower & Bath eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Fragrances, Hygiene, and Other Personal Care.
eCommerce revenue development in the Shower & Bath market in Mozambique
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Shower & Bath market in Mozambique
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 67.2 | 77.5 | 21.1 | 48.1 | 53.1 | 17.0 | 26.9 | 48.9 |
| AOV (in US$) | 0.7 | 0.9 | 0.1 | 0.9 | 0.8 | 0.4 | 0.6 | 0.3 |
| CVR (in %) | 60.0 | 59.0 | 42.3 | 9.5 | 66.5 | 11.8 | 46.4 | 9.0 |
Market definition
Definition of the Shower & Bath market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath The category Shower & Bath includes the online trade of schampoos, deodorants, creams, and more. This category does not cover decorative cosmetics and hygiene products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Schampoos
- Deodorants
- Creams
- Body lotions
- Conditioners
- Hair Dyes
Out-of-scope
- Decorative Cosmetics
- Hygiene products
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- Eye Care *
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- Family Planning *
- Medical Supplies *
- Other Medical Products *
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- Protein Drinks & Bars *
- Health Teas *
- Other Nutrition *
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- OTC Drugs *
- Other Pharmaceuticals *
- Other Health Care *
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- Cleaning Equipment *
- Detergents *
- Other Household Care *
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- Eye Cosmetics *
- Lipsticks *
- Make-up *
- Nail Cosmetics *
- Other Decorative Cosmetics *
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- Men's Fragrances *
- Hygiene *
- Feminine Hygiene *
- Handkerchiefs *
- Toilet Paper *
- Other Hygiene *
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- Conditioners *
- Deodorants *
- Hair Dyes *
- Shampoos *
- Other Shower & Bath *
- Other Personal Care *
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