Fashion market in Namibia

The Namibian Fashion eCommerce market is predicted to reach US$10.8 million by 2023 and accounts for 19.7% of the total eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.7%, resulting in a projected market volume of US$13.0 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Fashion Accessories market in Namibia

The Namibian Fashion Accessories eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 21.0% of the Bags & Accessories eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.5%, resulting in a projected market volume of US$0.5 million by 2027. The Fashion Accessories eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Jewelry & Watches, and Luggage & Bags.

eCommerce revenue development in the Fashion Accessories market in Namibia

in million US$

eCommerce revenue growth in the Fashion Accessories market in Namibia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 38.7 36.8 63.0 84.3 61.9 31.8 18.4 37.1

Online share

eCommerce online share of the total Fashion Accessories market in Namibia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Namibian Fashion Accessories retail market, the online share is 17.4% and will increase by an average of 8.6% to 24.2% by 2027.

eCommerce online share of the total Fashion Accessories market in Namibia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 37.2% 49.6% 66.9% 25.0% 99.2% 66.5% 54.3% 52.1%

Market definition

Definition of the Fashion Accessories market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories The category Fashion Accessories includes the online trade of belts, scarves and shawls, sunglasses, and more. This category does not cover luggage and bags and jewlery and watches. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Belts
  • Scarves and shawls
  • Sunglasses
  • Headgear
  • Wallets
  • Wallets and purses

Out-of-scope

  • Luggage and bags
  • Jewlery and watches

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