Hobby & Leisure market in Namibia

The Namibian Hobby & Leisure eCommerce market is predicted to reach US$11.5 million by 2023 and accounts for 21.0% of the total eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.2%, resulting in a projected market volume of US$17.5 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Flowers & Gifts market in Namibia

The Namibian Flowers & Gifts eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 3.6% of the Hobby & Leisure eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.1%, resulting in a projected market volume of US$0.7 million by 2027. The Flowers & Gifts eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Flowers & Gifts market in Namibia

in million US$

eCommerce revenue growth in the Flowers & Gifts market in Namibia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 3.9 97.2 0.7 18.3 81.7 81.3 42.3 68.1

Online share

eCommerce online share of the total Flowers & Gifts market in Namibia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Namibian Flowers & Gifts retail market, the online share is 3.3% and will increase by an average of 9.7% to 4.8% by 2027.

eCommerce online share of the total Flowers & Gifts market in Namibia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 65.6% 99.8% 17.5% 60.6% 89.5% 51.5% 65.6% 85.8%

Market definition

Definition of the Flowers & Gifts market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Flowers & Gifts The category Flowers & Gifts includes the online trade of fresh cut flowers, bouquets, gift baskets, and more. Online stores dedicated to the sale of plants (e.g. succulents, ferns, orchids), garden equipment or gift certificates or vouchers are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fresh cut flowers
  • Bouquets
  • Gift baskets
  • Greeting cards
  • Gift wrapping and packaging
  • Occasion-specific decorations
  • Gifts for special occasions (e.g. birthdays, weddings, anniversaries, baby showers)

Out-of-scope

  • Plants (e.g. succulents, ferns, orchids)
  • Garden equipment
  • Gift certificates or vouchers

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