Fashion market in Namibia

The Namibian Fashion eCommerce market is predicted to reach US$56.8 million by 2023 and accounts for 18.9% of the total eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.1%, resulting in a projected market volume of US$89.5 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Night & Underwear (women) market in Namibia

The Namibian Night & Underwear (women) eCommerce market is predicted to reach US$1.8 million by 2023 and accounts for 14.5% of the Women's Apparel eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.4%, resulting in a projected market volume of US$2.9 million by 2027. The Night & Underwear (women) eCommerce market is a sub-market of the Women's Apparel market. Further categories within the Women's Apparel market are: Blazers (women), Coats & Jackets (women), Dresses & Skirts (women), Jerseys, Sweatshirts & Pullovers (women), Shirts & Blouses (women), Socks (women), Suits & Ensembles (women), T-Shirts (women), Tights & Leggings (women), and Trousers (women).

eCommerce revenue development in the Night & Underwear (women) market in Namibia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV (in US$) 46.8 34.0 93.4 93.6 49.7 83.8 81.2 25.7
CVR (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV: Average Order Value CVR: Conversion Rate

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