Care Products market in Namibia

The Namibian Care Products eCommerce market is predicted to reach US$7.8 million by 2024 and accounts for 8.0% of the total eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.0%, resulting in a projected market volume of US$10.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Personal Care market in Namibia

The Namibian Personal Care eCommerce market is predicted to reach US$4.1 million by 2024 and accounts for 52.8% of the Care Products eCommerce market in Namibia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.9%, resulting in a projected market volume of US$5.4 million by 2028. The Personal Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Health Care, and Household Care.

eCommerce revenue development in the Personal Care market in Namibia

in million US$

eCommerce revenue growth in the Personal Care market in Namibia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.435.032.078.395.680.633.666.9

Online share

eCommerce online share of the total Personal Care market in Namibia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Namibian Personal Care retail market, the online share is 33.8% and will increase by an average of 2.1% to 36.8% by 2027.

eCommerce online share of the total Personal Care market in Namibia

in %
20202021202220232024202520262027
Online share (in %)74.2%87.0%84.2%13.5%38.7%98.9%23.5%30.9%

Market definition

Definition of the Personal Care market within the Care Products market

Market definition: Care Products > Personal Care The category Personal Care encompasses the commercial (B2C) sale of shower and bath products (e.g. shampoos, shower gels, deodorants), cosmetics (e.g. make-up, mascaras, nail care), hygiene products (e.g. feminine hygiene products, toilet paper), and more. Not covered are household care, health care or professional products and services for personal care (e.g. beauty treatments, make-up course). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shower and bath products (e.g. shampoos, shower gels, deodorants)
  • Cosmetics (e.g. make-up, mascaras, nail care)
  • Hygiene products (e.g. feminine hygiene products, toilet paper)
  • Fragrances

Out-of-scope

  • Household care
  • Health care
  • Professional products and services for personal care (e.g. beauty treatments, make-up course)

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