Furniture & Homeware market in Nigeria

The Nigerian Furniture & Homeware eCommerce market is predicted to reach US$760.1 million by 2023 and accounts for 11.2% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -27.9%, resulting in a projected market volume of US$205.9 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture & Homeware market in Nigeria

The Nigerian Furniture & Homeware eCommerce market is predicted to reach US$760.1 million by 2023 and accounts for 11.2% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -27.9%, resulting in a projected market volume of US$205.9 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Nigeria

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Furniture & Homeware market in Nigeria

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 82.4 86.0 26.2 77.7 94.5 84.3 92.4 31.4
AOV (in US$) 0.7 0.8 0.4 0.6 0.1 0.5 0.8 0.6
CVR (in %) 6.2 63.3 2.2 49.7 70.8 92.8 64.3 12.1
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Furniture & Homeware market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Furniture & Homeware retail market, the online share is 14.1% and will increase by an average of 3.9% to 16.4% by 2027.

eCommerce online share of the total Furniture & Homeware market in Nigeria

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 67.3% 49.1% 5.3% 10.5% 94.4% 47.5% 96.0% 60.1%

Top stores

Top five Furniture & Homeware online stores in Nigeria by net sales 2022

With sales in the Nigerian Furniture & Homeware market, jumia.com.ng generated a revenue of US$2.2 million in 2022, which means it is the leading online store in this market. The Furniture & Homeware ranking of Nigeria is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Homeware market in Nigeria in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services