Furniture & Homeware market in Nigeria
The Nigerian Furniture & Homeware eCommerce market is predicted to reach US$760.1 million by 2023 and accounts for 11.2% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -27.9%, resulting in a projected market volume of US$205.9 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
Market development
eCommerce revenue development in the Furniture & Homeware market in Nigeria
The Nigerian Furniture & Homeware eCommerce market is predicted to reach US$760.1 million by 2023 and accounts for 11.2% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -27.9%, resulting in a projected market volume of US$205.9 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.
eCommerce revenue development in the Furniture & Homeware market in Nigeria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Furniture & Homeware market in Nigeria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 82.4 | 86.0 | 26.2 | 77.7 | 94.5 | 84.3 | 92.4 | 31.4 |
| AOV (in US$) | 0.7 | 0.8 | 0.4 | 0.6 | 0.1 | 0.5 | 0.8 | 0.6 |
| CVR (in %) | 6.2 | 63.3 | 2.2 | 49.7 | 70.8 | 92.8 | 64.3 | 12.1 |
Top stores
Top five Furniture & Homeware online stores in Nigeria by net sales 2022
With sales in the Nigerian Furniture & Homeware market, jumia.com.ng generated a revenue of US$2.2 million in 2022, which means it is the leading online store in this market. The Furniture & Homeware ranking of Nigeria is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Furniture & Homeware market in Nigeria in 2022
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ECDB analysis
|
Filtered revenue / share
eCommerce net sales refer to the year 2022
|
Global revenue
eCommerce net sales refer to the year 2022
|
Growth
eCommerce net sales growth refers to 2022/2021
| |
|---|---|---|---|
|
US$900.0m
20.7% | US$8,300.0m | 8.3% | |
|
US$550.0m
12.0% | US$4,600.0m | 12.4% | |
|
US$470.0m
3.9% | US$1,190.0m | 33.6% | |
|
US$430.0m
20.6% | US$2,122.0m | 18.0% | |
|
US$370.0m
20.7% | US$1,814.0m | 12.6% |
Market definition
Definition of the Furniture & Homeware market
Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Furniture (e.g. tables, chairs, beds, cabinets)
- Homeware (e.g. lamps, tableware, carpets, blinds, decorations)
Out-of-scope
- Unmovable objects (e.g. sinks, bath tubs, faucets)
- Interior finishes (e.g. floorings, paints, wallpapers)
- Household appliances
- Consumer electronics
- Furniture assembly services
- Interior design services
Select sub-category