Electronics market in Nicaragua
The Nicaraguan Electronics eCommerce market is predicted to reach US$193.8 million by 2023 and accounts for 26.4% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$201.5 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Consumer Electronics market in Nicaragua
The Nicaraguan Consumer Electronics eCommerce market is predicted to reach US$137.9 million by 2023 and accounts for 71.1% of the Electronics eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.6%, resulting in a projected market volume of US$141.1 million by 2027. The Consumer Electronics eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Electrical Appliances.
eCommerce revenue development in the Consumer Electronics market in Nicaragua
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Consumer Electronics market in Nicaragua
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 55.7 | 38.4 | 94.6 | 97.1 | 59.5 | 95.6 | 20.5 | 40.0 |
AOV (in US$) | 20.1 | 87.4 | 58.2 | 41.8 | 9.6 | 53.9 | 82.6 | 43.4 |
CVR (in %) | 55.7 | 38.4 | 94.6 | 97.1 | 59.5 | 95.6 | 20.5 | 40.0 |
Market definition
Definition of the Consumer Electronics market within the Electronics market
Market definition: Electronics > Consumer Electronics The category Consumer Electronics includes the online trade of computers, TVs, smartphones, and more. Online stores dedicated to the sale of household appliances, personal care appliances or mobile contracts and tariffs are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Computers
- TVs
- Smartphones
- Cameras
- Headphones
- Loudspeakers
- Printers
- Scanners
- Game Consoles
- Wearables
Out-of-scope
- Household appliances
- Personal care appliances
- Mobile contracts and tariffs
- Set-up and installation services
- Software
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