Electronics market in Nicaragua

The Nicaraguan Electronics eCommerce market is predicted to reach US$193.8 million by 2023 and accounts for 26.4% of the total eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$201.5 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.

Market development

eCommerce revenue development in the Consumer Electronics market in Nicaragua

The Nicaraguan Consumer Electronics eCommerce market is predicted to reach US$137.9 million by 2023 and accounts for 71.1% of the Electronics eCommerce market in Nicaragua. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.6%, resulting in a projected market volume of US$141.1 million by 2027. The Consumer Electronics eCommerce market is a sub-market of the Electronics market. Further categories within the Electronics market are: Electrical Appliances.

eCommerce revenue development in the Consumer Electronics market in Nicaragua

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Consumer Electronics market in Nicaragua

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 55.7 38.4 94.6 97.1 59.5 95.6 20.5 40.0
AOV (in US$) 20.1 87.4 58.2 41.8 9.6 53.9 82.6 43.4
CVR (in %) 55.7 38.4 94.6 97.1 59.5 95.6 20.5 40.0
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Consumer Electronics market in Nicaragua

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nicaraguan Consumer Electronics retail market, the online share is 37.5% and will increase by an average of 4.4% to 44.5% by 2027.

eCommerce online share of the total Consumer Electronics market in Nicaragua

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 8.7% 92.2% 67.1% 29.8% 40.3% 35.7% 1.1% 48.2%

Market definition

Definition of the Consumer Electronics market within the Electronics market

Market definition: Electronics > Consumer Electronics The category Consumer Electronics includes the online trade of computers, TVs, smartphones, and more. Online stores dedicated to the sale of household appliances, personal care appliances or mobile contracts and tariffs are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Computers
  • TVs
  • Smartphones
  • Cameras
  • Headphones
  • Loudspeakers
  • Printers
  • Scanners
  • Game Consoles
  • Wearables

Out-of-scope

  • Household appliances
  • Personal care appliances
  • Mobile contracts and tariffs
  • Set-up and installation services
  • Software

Select sub-category