Furniture & Homeware market in the Netherlands

The Dutch Furniture & Homeware eCommerce market is predicted to reach US$1,782.4 million by 2023 and accounts for 7.4% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.5%, resulting in a projected market volume of US$1,818.6 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture market in the Netherlands

The Dutch Furniture eCommerce market is predicted to reach US$1,164.6 million by 2023 and accounts for 65.3% of the Furniture & Homeware eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 0.2%, resulting in a projected market volume of US$1,171.9 million by 2027. The Furniture eCommerce market is a sub-market of the Furniture & Homeware market. Further categories within the Furniture & Homeware market are: Homeware.

eCommerce revenue development in the Furniture market in the Netherlands

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Furniture market in the Netherlands

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 12.7 49.5 18.8 24.5 72.6 21.2 92.3 70.1
AOV (in US$) 0.5 0.9 0.1 0.5 0.6 0.9 0.8 0.1
CVR (in %) 71.3 8.9 57.1 24.1 86.4 92.7 45.6 96.7
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Furniture market in the Netherlands

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Furniture retail market, the online share is 38.3% and will increase by an average of 4.7% to 46.0% by 2027.

eCommerce online share of the total Furniture market in the Netherlands

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 17.0% 80.5% 19.9% 48.2% 83.5% 4.7% 49.3% 75.5%

Top stores

Top five Furniture online stores in the Netherlands by net sales 2022

With sales in the Dutch Furniture market, ikea.com generated a revenue of US$181.7 million in 2022, which means it is the leading online store in this market. The Furniture ranking of the Netherlands is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture market in the Netherlands in 2022

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Furniture market within the Furniture & Homeware market

Market definition: Furniture & Homeware > Furniture The category Furniture includes the online trade of kitchen furniture, bathroom furniture, livingroom furniture, and more. Online stores dedicated to the sale of unmovable objects (e.g. sinks, bath tubs, faucets) and furniture assembly services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Kitchen furniture
  • Bathroom furniture
  • Livingroom furniture
  • Bedroom furniture
  • Dining room furniture
  • Home office furniture
  • Outdoor furniture

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Furniture assembly services