Hobby & Leisure market in Nepal

The Nepali Hobby & Leisure eCommerce market is predicted to reach US$154.7 million by 2023 and accounts for 25.7% of the total eCommerce market in Nepal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%, resulting in a projected market volume of US$252.3 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Fitness Equipment market in Nepal

The Nepali Fitness Equipment eCommerce market is predicted to reach US$4.9 million by 2023 and accounts for 24.7% of the Individual Sports eCommerce market in Nepal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.3%, resulting in a projected market volume of US$7.2 million by 2027. The Fitness Equipment eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Hunting & Weapons, and Other Individual Sports.

eCommerce revenue development in the Fitness Equipment market in Nepal

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Fitness Equipment market in Nepal

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 99.2 33.8 80.5 80.2 54.7 39.1 93.1 65.7
AOV (in US$) 0.5 0.7 0.6 0.1 0.6 0.5 0.8 0.3
CVR (in %) 34.4 92.9 84.4 92.3 89.0 17.9 32.2 46.9
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Fitness Equipment market in Nepal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nepali Fitness Equipment retail market, the online share is 7.6% and will increase by an average of 2.3% to 8.4% by 2027.

eCommerce online share of the total Fitness Equipment market in Nepal

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 68.0% 96.4% 75.7% 45.6% 16.4% 93.6% 98.5% 99.3%

Market definition

Definition of the Fitness Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Fitness Equipment The category Fitness Equipment includes the online trade of exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment), strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates), jump ropes, and more. This category does not cover nutritional supplements and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment)
  • Strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates)
  • Jump ropes
  • Yoga mats
  • Pilates reformers
  • Aerobic steps
  • Balance boards
  • Resistance bands
  • Punching bags

Out-of-scope

  • Nutritional supplements
  • Fitness trackers