Fashion market in Nepal
The Nepali Fashion eCommerce market is predicted to reach US$106.4 million by 2023 and accounts for 17.6% of the total eCommerce market in Nepal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.8%, resulting in a projected market volume of US$123.7 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Nepal
The Nepali T-Shirts, Shirts & Blouses eCommerce market is predicted to reach US$9.0 million by 2023 and accounts for 14.2% of the Apparel eCommerce market in Nepal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.1%, resulting in a projected market volume of US$9.4 million by 2027. The T-Shirts, Shirts & Blouses eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Dresses & Skirts, Jackets, Coats & Anoraks, Other Apparel, Pants, Socks, Suits & Trouser Suits, Sweaters, Underwear & Nightwear, and Workwear.
eCommerce revenue development in the T-Shirts, Shirts & Blouses market in Nepal
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the T-Shirts, Shirts & Blouses market in Nepal
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 83.7 | 64.7 | 25.5 | 81.9 | 67.8 | 55.2 | 66.2 | 18.4 |
AOV (in US$) | 0.5 | 0.8 | 0.9 | 0.3 | 0.3 | 0.4 | 0.2 | 0.2 |
CVR (in %) | 84.0 | 93.6 | 30.5 | 88.7 | 17.2 | 92.3 | 16.8 | 68.8 |
Market definition
Definition of the T-Shirts, Shirts & Blouses market within the Fashion market
Market definition: Fashion > Apparel > T-Shirts, Shirts & Blouses The category T-Shirts, Shirts & Blouses includes the online trade of t-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts), shirts (e.g. polo shirts, button-up shirts, flannel shirts) and blouses. This category does not cover sweaters, hoodies or cardigans. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- T-shirts (e.g. crewneck t-shirts, v-neck t-shirts, graphic t-shirts)
- Shirts (e.g. polo shirts, button-up shirts, flannel shirts)
- Blouses
Out-of-scope
- Sweaters
- Hoodies
- Cardigans
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- Scarves & Shawls *
- Other Accessories *
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- Other Jewelry & Watches *
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- Hip & Fanny Packs *
- Other Luggage & Bags *
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