Fashion market in New Zealand

The New Zealand Fashion eCommerce market is predicted to reach US$1,752.3 million by 2023 and accounts for 27.8% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.6%, resulting in a projected market volume of US$2,818.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Children's Apparel market in New Zealand

The New Zealand Children's Apparel eCommerce market is predicted to reach US$135.0 million by 2023 and accounts for 12.1% of the Apparel eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.3%, resulting in a projected market volume of US$222.2 million by 2027. The Children's Apparel eCommerce market is a sub-market of the Apparel market. Further categories within the Apparel market are: Luxury Apparel, Men's Apparel, Other Apparel, and Women's Apparel.

eCommerce revenue development in the Children's Apparel market in New Zealand

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV (in US$) 93.5 38.1 98.2 69.7 71.3 7.7 22.4 71.1
CVR (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV: Average Order Value CVR: Conversion Rate