Fashion market in New Zealand

The New Zealand Fashion eCommerce market is predicted to reach US$1,752.3 million by 2023 and accounts for 27.8% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.6%, resulting in a projected market volume of US$2,818.8 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Other Accessories market in New Zealand

The New Zealand Other Accessories eCommerce market is predicted to reach US$21.6 million by 2023 and accounts for 5.8% of the Bags & Accessories eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.7%, resulting in a projected market volume of US$32.4 million by 2027. The Other Accessories eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Clothing Accessories & Other Clothes (children), Clothing Accessories & Other Clothes (men), Clothing Accessories & Other Clothes (women), Eyewear, Luggage & Bags, Luxury Leather Goods, and Watches & Jewelry.

eCommerce revenue development in the Other Accessories market in New Zealand

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate