Care Products market in New Zealand

The New Zealand Care Products eCommerce market is predicted to reach US$264.9 million by 2024 and accounts for 7.0% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.9%, resulting in a projected market volume of US$358.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Family Planning market in New Zealand

The New Zealand Family Planning eCommerce market is predicted to reach US$2.3 million by 2024 and accounts for 62.7% of the Medical Products eCommerce market in New Zealand. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -10.6%, resulting in a projected market volume of US$1.5 million by 2028. The Family Planning eCommerce market is a sub-market of the Medical Products market. Further categories within the Medical Products market are: Medical Supplies, and Other Medical Products.

eCommerce revenue development in the Family Planning market in New Zealand

in million US$

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 2.3072281150963047e-7 to 9.509977023008112e-7.
End of interactive chart.

eCommerce revenue growth in the Family Planning market in New Zealand

in %

Chart

Line chart with 8 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.09302121097576488 to 0.9862708251027423.
End of interactive chart.

Net eCommerce revenue split by sub-category

in %

Chart

Bar chart with 5 data series.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.041517641075004 to 4.3080626107975.
End of interactive chart.
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)20.578.637.698.656.734.521.59.3

Online share

eCommerce online share of the total Family Planning market in New Zealand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the New Zealand Family Planning retail market, the online share is 27.3% and will decrease by an average of 0.3% to 27.0% by 2028.

eCommerce online share of the total Family Planning market in New Zealand

in %

Chart

Bar chart with 8 bars.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Data ranges from 0.2165981942952393 to 0.6045216154839013.
End of interactive chart.
20202021202220232024202520262027
Online share (in %)68.0%35.8%21.7%44.4%60.5%55.7%27.7%44.1%

Market definition

Definition of the Family Planning market within the Care Products market

Market definition: Care Products > Health Care > Medical Products > Family Planning The category Family Planning includes the online trade of contraceptives (e.g. condoms, vaginal rings), fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors) and pregnancy tests. This category does not cover lubricants. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Contraceptives (e.g. condoms, vaginal rings)
  • Fertility and ovulation tracking (e.g. ovulation test kits, fertility monitors)
  • Pregnancy tests

Out-of-scope

  • Lubricants

Market comparison

The New Zealand Family Planning market in a global comparison

Market comparison by growth, online share, and revenue in 2023

in %

Chart

Bubble chart with 5 data series. Bubble charts are scatter charts where each data point also has a size value.
The chart has 1 X axis displaying Online Share. Data ranges from 0.06293560816253896 to 0.9597698247591042.
The chart has 1 Y axis displaying Revenue Growth. Data ranges from 0.01957354776471143 to 0.9620750399564852.
End of interactive chart.