Toys, Hobby & DIY market in New Zealand

The New Zealand Sports & Outdoor eCommerce market is predicted to reach US$89.1 million by 2023 and accounts for 7.7% of the Toys, Hobby & DIY eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.5%, resulting in a projected market volume of US$137.9 million by 2027. The Sports & Outdoor eCommerce market is a sub-market of the Toys, Hobby & DIY market. Further categories within the Toys, Hobby & DIY market are: DIY, Garden & Pets, Hobby & Stationery, and Toys & Baby.

With sales in the New Zealand Sports & Outdoor market, nike.com generated a revenue of US$57.0 million in 2021, which means it is the leading online store in this market. In second place is torpedo7.co.nz with a revenue of over US$35.8 million, followed by rebelsport.co.nz with a revenue of US$34.6 million. Altogether, the top three online stores account for a market share of about 37.3% within the top 100 stores of the given market. The Sports & Outdoor ranking of New Zealand is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.